Did you receive our
Mystery Scent Postcard?
The fragrance on the Rub’nSmell® Post Card is Peppermint!
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SCENTED DIRECT MAIL
Captivate Consumers and Increases Response Rates
Invite consumers into your direct mail campaigns using experiential, branded, lifestyle or seasonal scented messaging to increase engagement and recall. Pairing campaign imagery with fragrance marketing is proven to increase response rates and ROI.
RESEARCH USING SCENT IN DIRECT MAILERS:
A global credit card brand executed a Rub’nSmell® direct mailer to prospective consumers for credit card applications. They integrated a clean, fresh air scent, as well as a branded fragrance, and the scented mailers delivered double digit increase in redemption rates than identical unscented mailers warranting ongoing programs.
Scented direct mailers for both scented and non-scented brands is a growing trend in the marketplace to stop, hold, and captivate prospective and current consumers. The act of engaging the scent creates an emotional response which in turn increases response rates and ROI. And, when scented direct mailers are included with the USPS Tactile, Sensory, Interactive promotion, it can actually provide a net savings on direct mail programs.
SCENTED TECHNOLOGIES USED IN DIRECT MAIL
RUB’NSMELL® - Printable scent coating or varnish that contains microencapsulated fragrance oil. Prints in-line like a fifth color. Rub gently to release scent.
SCENT-A-PEEL® LABELS - Two ply clear label. When the top layer is lifted, scent is released. Scent-A-Peel is approved by the USPS for application on both the inside and outside of direct mail inviting consumers to engage and open mailers.
SNAP’NBURST® - A slurry based adhesive coating that contains microencapsulated fragrance oil. Applied between two pieces of paper, and when the paper is pulled apart scent is released. Great for sealing envelopes or applied in the fold of a mailer.
SCENT-A-COAT® - An exclusive clear water-based scent coating that gives off scent without physical activation. Applied inside envelopes or on direct mail inserts, consumers will engage with the scent as they open a mailer creating a positive emotional reaction while increasing consumer engagement and response.
Please contact us and learn more about scented media.
