REDUCE POSTAGE COSTS & INCREASE RESPONSE RATES

Tactile, Sensory, Interactive Promotion

The United States Postal Service has renewed the Tactile, Sensory, Interactive (TSI) Promotion for 2024. For next year’s TSI promotion the USPS will offer a 5% discount on postage when Scentisphere scent technologies are included in direct mail. In most situations using scent along with the TSI promotion provides a net savings on direct mail programs, thus reducing the overall cost of direct mail programs. Plus, you get the added proven benefits of increased engagement, recall and response rates that adding scent to direct mail provides.

FRAGRANCE FORMATS FOR POSTAGE DISCOUNT:

Rub’nSmell® or Scent-A-Peel® Direct Mailers

Scent-A-Peel® Post Cards

Catalogs with Rub’nSmell or Scent-A-Peel Labels

Scent-A-Coat® Ambient Technology for envelopes, buck slips and inside of self-mailers

WHAT THE USPS PROMOTION OFFERS

Timing Considerations

Contact your USPS Representative for details on registration approvals, process and 2024 TSI promotion details.  The Direct Mail Programs are eligible for postage discounts for mail dates between February 1, 2024 – July 31, 2024. Since there is an approval process involved, it is strongly suggested that you plan ahead in order to maximize the benefits.

Please contact us to learn more about the success stories, effectiveness, and ROI of utilizing proven scent marketing strategies in direct mail and how it can be applied to all industries and product segments.