SCENTED PRINT MEDIA

Using the Power of Scent to Transform Print Media Into An Interactive, Sensorial Branding Experience

SCENT is very important in what we do, which is why it is in our name. The sense of smell is the strongest trigger of memory. Smell affects emotion and mood. Therefore, when scent is integrated into print media, the message becomes more engaging, eliciting an emotional response that expands beyond the visual or written message.  This heightened emotional engagement with print media is proven to increase ad recall, redemption, sales and adding value to the brand.

In fact, studies show that people can relate a scent to a memory with 65% accuracy within 12 months, which means that consumers can associate a scent with a brand image and recall it when they smell it months later.

EXAMPLES OF SCENTED MEDIA

Please contact us and learn more about scented media.

TECHNOLOGIES FOR SCENTED MEDIA