Using the Power of Scent to Transform Packaging Into An Interactive, Sensorial Branding Experience

When scent is applied to packaging, it enables consumers to engage and test products, which is proven to increase sales. Applying scent to packaging also helps reduce product damage and returns caused when consumers open products to find out what they smell like.

A recent study conducted by the analytic firm Mai Reserve, confirmed that most consumers surveyed say that they are more likely to purchase a product that has a scented label than a product with a non-scented label, and that brands that include scent on their packaging are significantly more likely to be considered innovative and caring.

KEY FACTS REGARDING SCENTED PACKAGING…

• It is proven to drive consumer engagement with the product and brand.

• Makes products more noticeable on shelf.

• Promotes trial and sampling at point-of-sale where 75% of purchase decisions are made.

• Enables consumers to make informed buying decisions.

• Enhances the consumer shopping experience.

Rub’nSmell scented varnish and coatings prints in-line just like a fifth color. This means scent can easily and economically be applied directly to a package during the printing process.

Our scent coatings are widely used to add value, effectiveness, and unique point-of-difference to all types of packaging such as primary label, shrink sleeves, flexible packaging, header cards, folding cartons, and blister cards. Our scent coatings can be applied to all types of substrates such as paper, synthetic papers, plastics, and shrink films.

For packaging printers, Rub’nSmell adds value and point-of-difference to your packaging options.

For brand managers and print buyers, we work with all printers. This means that we can partner with your current packaging manufacturer ensuring continuity with your existing supply chain while making the process of adding scent to your packaging easy and seamless.

Please see Scent Coatings page for more information on the wide range of available Rub’nSmell coatings.

Scentisphere is a leading producer of Scratch’nSniff® labels used on packaging. Scratch’nSniff labels can be printed on paper or plastic, and die-cut into any shape, and supplied for automatic or hand application. 

In addition, Scentisphere offers an exclusive "Scratch’nSniff® On Demand" scent marketing services, a proven method for efficiently managing and maintaining scented stickers on packaging for Everyday products, Club & Gift Set programs.

Contact Scentisphere to learn more about eliminating the burden of Scratch’nSniff sticker management helping to reduce cost savings and improve ROI.